Frank Kern`s The State Of The Internet Address 2012 Review

At the beginning of every year, Frank Kern  makes a video where he addresses the internet marketing community about how should we build and grow our business in the new year. What should we pay attention to, what are the most important factors about running a successful business.

Frank is well known for making great videos and I think this one was his best ever. He stated that in the internet marketing community we have three pillars of our business.

Those are:

• Technology.
• Marketing.
• “Magic Bullet” meaning a very good product.

These pillars are not in the right order, because we focus the most of our energy on the least important pillar and the least of our energy on the most important pillar. Technology is the least important pillar of our business, because technology will not make you a better marketer or a better product creator. I think we lost our priorities in 2011, because we had so many software promotions like click a few buttons and the money will appear in your bank account. We all know this is not true. Technology diverts  your attention from serving your costumers and making their lives better.

Frank`s definition of the purpose of our business is to deliver the right message about an excellent product to the right market at the right time. That is basically the standard definition of marketing. Let this statement be the holy grail of your business. Your focus should never be to get the most twitter followers or Facebook likes, because that is not the best use of time. Your focus should be the statement written above in bold letter. Read it out loud, or write it down so you will see it every day.

Our community is focus a lot on marketing than it actually deserves. Frank said that we are not in the business of internet marketing and there is no money to be made in the internet marketing alone. This statement kind of shocked me and I was like what is he talking about. And then he explained it perfectly. Marketing does not make money. The only time we make money is when something is sold. We are not in the business of marketing, because we make money by selling on the internet and not by marketing.

Internet marketing is using the internet to deliver a right message about an excellent product to the right people at the right time. Anything else is a waste of time. We all know when you start an online business, it can be very overwhelming. Most people fail because they have a lack of a set of concrete goals and the absence, yet effective plan to get there.

The point is, we need to have something really amazing to sell. If you have a great product you will know how to sell it. At this point selling becomes easy. The most important pillar of our business is the creation of the “magic bullet” product. If the product is amazing selling, marketing and strategy becomes easy.

So the pillars of your business should be in this order:

• “Magic Bullet” – a product so exceptionally good your costumers have an experience which is almost magical in their eyes.
• Marketing and selling.
• Technology

This is what will make 2012 exceptional according to Frank Kern. I agree with him. He is always ahead of the game and knows what should we do in the future.Here I wore a short summary of The State Of the Internet so I suggest you watch the whole Frank`s video.

Also watch my predictions for internet marketing business in 2012.

To your success in 2012,

Andrej

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